PURPOSE: the new competitive advantage.
Consider these facts. Throughout our lifetime, we spend an average of 92,000 hours at work. That’s a lot of time to spend doing something you don’t believe in, so the best employees are making value-based decisions on where to work.
It’s less and less about money, according to the HBR, 9 out of 10 people are willing to earn less money to do more meaningful work. Studies also show that purpose-driven employees are more likely to be “high performers” and experience higher levels of fulfillment in their work.
The latest generation of companies inherently understands why purpose is a must-have to remain competitive, outperform competitors and attract and retain the best people. There’s evidence that purpose-driven companies outperform the market According to an Accenture study, two-thirds (63%) of consumers surveyed would prefer to buy products from companies whose purpose reflects their values, and avoid companies that don’t. Studies show that people with a sense of meaning have a 15% lower risk of death, regardless of age.