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People Don’t Buy What You Do, They Buy Why You Do It

I talk to Neil Ball about how if you know why somebody does something that aligns with their values, their passions, their desires, their dreams, then that’s the energy that people communicate with, that’s when people will buy your services or products.

Podcast Notes

Simon Crowe coaches and mentors inspiring people and helps them come alive. He takes people on life-changing adventures into their heart and soul and helps them connect to their deepest purpose. His passion is creating partnerships with influential entrepreneurs, leaders and humanitarians and co-creating visions that positively impact the world.

Entrepreneurial Role Models

Simon’s coach, John P. Morgan

Bob Proctor

When business started difficulties overcame

“I don’t know if I thought of myself as an entrepreneur in the sense I was in a job that I hated, I discovered something called coaching which I loved and by default I had to find how to create a business so the thing that got in my way wasn’t just simply self-belief because I really knew I wanted to step into coaching but I’d never done it before and so I spent a long time not knowing how to make the transition from working and being paid by an organisation to being paid by myself”

Favourite Books

The Art of Living: Lessons in leading a fulfilling life and career from America’s greatest prosperity teacher.

Book by Bob Proctor

Favourite Quote

“You never change things by fighting the existing reality, to change something, build a new model that makes the existing model obsolete”

Recommended Online Resources

Think Up – combine a deep understanding of the learning process with flair in the design and delivery of innovative educational activities and resources to produce learning that is highly effective and delivers real long-term benefits to the individual, organisation and society.

The Work – The Work is a way to identify and question the thoughts that cause all your suffering. Everything you need in order to do The Work is available free

Best Advice to Other Entrepreneurs

“Do what makes your eyes shine, find that thing in you which you feel passionate about, there’s a great guy called Simon Sinek, he has some great resources online, he talks about your why, and that’s your reason for doing whatever it is that you do and he has this wonderful quote which is People don’t buy what you do, they buy why you do it, and that really speaks volumes, if you do something because you just want to make some money, then people will really understand that that’s your reason for it and they won’t necessarily feel particularly inspired but if you know why somebody does something that aligns with their values, their passions, their desires, their dreams, then that’s the energy that people communicate with, that’s when people will buy your services or products”

Neil’s Quote at the Beginning

“A prudent question is one-half of wisdom.” Francis Bacon

Other Quotes From the Chat with Simon Crowe

“The thinking or belief or thinking habits which have got you to where you are, fantastic, but they are exactly what are stopping you from getting to where you want to be”

“A lot of people live things the wrong way around, they look at the external before they look at the internal”

 

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