Break Things To Make Things

Break Things To Make Things!

When I was 14, I bought a motorbike from my brother.
I loved it but, because of my age, I couldn’t ride it for two years. So, I decided to take it apart – I dismantled it completely. I began to understand how it all worked, what each piece did, and how the components functioned together. I then set about rebuilding it.  I cleaned or repaired or replaced every piece. The bike ran like a dream.

During this enforced lockdown, I have been applying a similar process to my business. I have been dismantling it piece by piece and questioning everything, looking at all the assumptions, structures, and systems that make up what I do, and how, and why I do it.

Asking questions like:

  • What is working?
  • What is not working?
  • What is making me joyful?
  • What feels heavy?
  • Where am I being successful?
  • Where am I failing?
  • What would happen if I changed my team?
  • How can I achieve more with less effort?
  • What lies am I telling myself?
  • Where do I want my business to be in 3 years?
  • What do I need to change now to make that happen?


I am now slowly rebuilding – I am it letting go of everything that is superfluous, doesn’t create the results I want, or no longer makes me happy.


I am rediscovering what I do, and the joy of why I do it.

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I have learnt to recognise opportunities to step beyond my comfort zone in the pursuit of things that bring me true fulfilment – it was a small tweak that has ended up making a significant difference. We now speak on a regular basis and Simon has become the voice which says “you can do this”.

Keith Banwaitt